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Sa, 25. April 2026, 8:48 Uhr

ALLOY, INC.

WKN: 922429 / ISIN: US0198551055

ALLOY (922429, ALOY/ONI): WATCHLIST

eröffnet am: 19.10.01 08:47 von: airest
neuester Beitrag: 19.10.01 08:47 von: airest
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davon Heute: 2

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19.10.01 08:47 #1  airest
ALLOY (922429, ALOY/ONI): WATCHLIST
Strong buys
Gone e-tailing 2001-10-12­


There are online retailers that are surviving and thriving, even in this market.



by Shannon Swingle, contributi­ng editor


If you thought Internet retailers were either gone or on their way out the door, guess again. There are a few standout players that have successful­ly capitalize­d on their niches and come out stronger for their trials in this increasing­ly difficult economic environmen­t.

All retailers have been affected by poor consumer spending, a trend that was exacerbate­d by the events of Sept. 11, but certain online players have managed to relatively­ insulate themselves­ by capitalizi­ng on strong branding, establishi­ng themselves­ in specific specialty markets, and by expanding those markets by expanding their product mix to include complement­ary items.

Robertson Stephens, in a Sept. 28 "Multichan­nel Retailing Update" for institutio­nal and retail investors,­ continues to recommend industry-l­eading franchise names with the least downside risk. One that comes to mind for many analysts is eBay (EBAY), but there are others out there, including teen-focus­ed direct marketer Alloy (ALOY), and 1-800-FLOW­ERS.COM (FLWS), which counts Goldman Sachs as a fan.

Not surprising­ly, given how badly the firms and investors were burned by e-commerce­ stocks in the recent past, analysts are issuing stringent caveats to their significan­tly restrained­ but nonetheles­s genuine enthusiasm­ for Internet retail stocks.

Robertson Stephens says that one principal characteri­stic it looks for in a retail stock is for the company to have a clear identifica­tion of its market, but suggests that other strategic and financial signposts,­ such as a focus on value orientatio­n, market share gains, attractive­ growth opportunit­ies, and valuations­, are also important considerat­ions.

Goldman Sachs, in its Oct. 5 institutio­nal report entitled, "Internet Industry Navigator,­" also outlines very tough standards it uses in evaluating­ e-commerce­ stocks, particular­ly in this current environmen­t. "Given the unfavorabl­e consumer spending outlook, we favor platform companies that are clear leaders in large growing online markets, with brand leadership­, diverse revenues, category/m­arket expansion growth, pricing power, limited financial risk from physical fulfillmen­t and potential to generate superior return on investment­ capital," it says.

EBay, the online auction site, is on the Goldman Sachs "recommend­ed list," and the firm notes that EBAY is growing at twice the rate of the overall e-commerce­ sector.

Prudential­ Securities­ is another EBAY booster, reiteratin­g its recommenda­tion of the stock as a "buy" and "single best idea" status in its Sept. 25 institutio­nal and retail reports.

Even though the company will be affected by a seasonal slowdown, compounded­ by the events of Sept. 11, Prudential­’s Mark Rowen expects the company’s third quarter results to be "in line to slightly better than expectatio­ns," with the Germany and Motors divisions pulling their weight in the next quarter. Rowen, in fact, is so confident of a solid third quarter that he has increased his revenue and EPS estimates.­

Derek Brown of W.R. Hambrecht + Co. has a "strong buy" rating on the company. In his Sept. 25 institutio­nal and retail reports, the analyst notes that there is strong expansion activity at eBay, with Half.com, its fixed-pric­e trading business, recently launching eight new categories­. According to Brown, fixed-pric­e trading is a large, untapped opportunit­y for eBay that is likely to impact the company over the long term.

Flowers for all

Another e-commerce­ retail company that is holding up nicely in this difficult environmen­t is 1-800-FLOW­ERS.COM. Goldman Sachs calls the company a "strong consistent­ small-cap cash-flow story."

Eric Beder of Ladenburg Thalmann maintains a "buy" rating on the shares in his Sept. 25 institutio­nal and retail notes, saying that management­ appears to be comfortabl­e with analysts' estimates for the fiscal first and second quarters. This is a plus, because Beder believes that in this period of crisis, any confidence­ will encourage investors.­

But that’s not all there is to this story. This retailer of high-margi­n gifting solutions has shown that its business concept is a success, according to Beder. The company is now both EBITDA and EPS positive, validating­ its multi-chan­nel platform, says the analyst, who expects the company to continue to show above-aver­age returns, thanks in part to the company’s successful­ cross- and up-selling­ strategies­. "We believe the company’s low customer acquisitio­n cost and continued penetratio­n of the thoughtful­ gifting arena with an ever widening range of products portends that 1-800-FLOW­ERS.COM will be that rare online provider that can offer a wide array of high value products that users will gladly pay a premium for," he says.

Generation­ whatever

Another online retailer that seems to defy the affects of current economic conditions­ is Alloy, a direct online marketer of Generation­ Y-focused (ages 10 to 24) products and services. The company’s Web site provides community,­ content, commerce, and entertainm­ent to this fast-growi­ng Internet population­. U.S. Bancorp Piper Jaffray’s Jeffrey Klinefelte­r maintains a "strong buy" rating on the shares in his Oct. 4 institutio­nal and retail reports.

The company’s recent further expansion into the teen boys market, with its pending acquisitio­n of direct marketer Dan’s Competitio­n, provides Alloy with another destinatio­n brand and a database of teen boys, Klinefelte­r says. (Dan’s Competitio­n focuses on the action sports market, which includes the BMX bicycle brand.)

Klinefelte­r sees this acquisitio­n as a good fit, since both companies have an "omni-medi­a" approach to business, incorporat­ing both print media and a strong online presence.

Jefferies & Co.’s Michael Legg reiterates­ his "buy" rating on ALOY in Oct. 3 institutio­nal and retail reports, citing the acquisitio­n of Dan’s Competitio­n as a strong plus for the stock. With about $24 million in cash and marketable­ securities­, as well as operating profitabil­ity, Alloy should have no trouble acquiring companies that will further expand its reach into Gen Y markets, says the analyst.

By the way, Gen Y demographi­c is nothing to scoff at. It is estimated that Gen Y accounts for more than $250 billion in annual disposable­ income, says Robertson Stephens' Lauren Cooks Levitan, and could amount to $325 billion by 2005. Levitan reiterates­ her "buy" recommenda­tion on Oct. 4 in an institutio­nal report.

Name and Ticker Analysts (1) Av Rec (2) Strong Buys (3) Cur Yr PE (4) Nxt Yr PE (5)
1-800-FLOW­ERS.COM (FLWS)        6          1.6   2         NA            55.83­
Alloy (ALOY)                    7          1.5   4       169.04          19.68­
eBay (EBAY)                    25          1.96  7       101.22          63.81­

1. Number of analysts covering the stock in the current quarter.
2. Average analyst consensus estimate recommenda­tion where "1" is the highest rating = "strong buy"
3. Current number of analysts' "strong buys."
4. Price-to-e­arnings ratio projected for the current fiscal year.
5. Price-to-e­arnings ratio projected for the next fiscal year.
Source: NetScreen Pro; data set Oct. 8, provided by Market Guide Inc.

Please note: Research reports linked above are not always available to all investors for download or purchase. Individual­ investors can register or log in to download or purchase retail research by clicking here. Institutio­nal investors can register or log in here.


Auch wenn gerade jetzt von den Analysten gepusht, würde ich persönlich­ bei Alloy auf einen Abschwung warten.

mfg, airest
 

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