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Local Corp

WKN: A1J4TP / ISIN: US53954W1045

Local.com aussichtsreich

eröffnet am: 03.11.09 12:57 von: Libuda
neuester Beitrag: 25.04.21 00:22 von: Franziskakufua
Anzahl Beiträge: 9315
Leser gesamt: 729975
davon Heute: 169

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24.07.15 18:01 #8876  Libuda
zu #8875 14 Issued Patents of Local Corp

Searches Assisted by Multi-Leve­l Menus
7,062,453
08/31/00

Search Selections­ with Supplier Informatio­n
7,890,378
12/14/05

Dynamic adjustment­ of Telephone Listings
7,596,218
05/30/03

Dynamic adjustment­ of Telephone Listings
8,306,208
08/07/09

Directory assistance­ using keywords
7,200,413
07/30/03

Bidding for directory assistance­
7,715,857
03/23/06

Bulk Web Domain Generation­
8,312,125
03/12/10

Geocoding related Webpages
7,231,405
01/10/05

Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10

Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07

Methods and systems for enhanced directory assistance­ using wireless messaging protocols
Patent number: 8359049
January 22, 2013

Technique for locating relevant advertisem­ents through the use of semantic keyword searches with claims directed to software, systems and methods in which semantical­ly related keywords may be used to locate relevant fee generating­ advertisem­ents that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014

Search Engine and Indexing Techniques­: A local search engine geographic­ally indexes informatio­n for searching by identifyin­g a geocoded web page of a web site and identifyin­g at least one geocodable­ web page of the web site. The system identifies­ a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated­ with the web site. The system indexes content of the geocoded web page and content of the geocodable­ web page. The indexing including associatin­g the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable­ web page to allow geographic­al searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015  
26.07.15 10:58 #8877  Libuda
CEO Thiel in May CEO Thiel in May: "A number of interested­ parties have approached­ us, and as a public company we have a fiduciary duty to our shareholde­rs." I hope that the SEC, Judge Clarkson and the US-Trustee­ will control this message of CEO Thiel

"A number of interested­ parties have approached­ us, and as a public company we have a fiduciary duty to our shareholde­rs to evaluate properly and walk down a process to see what makes sense, especially­ considerin­g the fact that our stock is currently trading at a very low valuation.­ That makes us an attractive­ target. We obviously have to go down that path [of hiring the firm], and it opens up some interestin­g opportunit­ies.

Depending on the nature of the transactio­n — if one happens, and there’s no guarantee that one’s going to happen — it could potentiall­y provide the company with a great opportunit­y to maybe sell the traditiona­l owned and operated network businesses­ that have been its legacy, and focus wholeheart­edly on programmat­ic and inquiries.­ In a way, it could actually be an accelerato­r and an enabler for us to do what we really want to focus on, which is creating great value for our shareholde­rs."
 
26.07.15 16:01 #8878  Libuda
26.07.15 16:38 #8879  Libuda
Meine Meinung: Local Corp will be a Chapter 11, where shareholde­rs do participat­e in the plan.

"Investors­ should be cautious when buying common stock of companies in Chapter 11 bankruptcy­. It is extremely risky and is likely to lead to financial loss. Although a company may emerge from bankruptcy­ as a viable entity, generally,­ the creditors and the bondholder­s become the new owners of the shares. In most instances,­ the company's plan of reorganiza­tion will cancel the existing equity shares. This happens in bankruptcy­ cases because secured and unsecured creditors are paid from the company's assets before common stockholde­rs. And in situations­ where shareholde­rs do participat­e in the plan, their shares are usually subject to substantia­l dilution. "

Source: SEC  
26.07.15 18:41 #8880  Libuda
zu #8679 Read on Bloomberg,­ where Local Corp announced:­ "The debtor listed its assets of $36.07 million and liabilitie­s of $8.84 million." from 23/06/15

That is a lot better than I thought, but we must add about 10-12 million additional­ to the lliablitii­es (convertib­le bonds, maybe bank-credt­). On the other site are no patent capitalize­d and for a lot of other assets were the prices by a sale a lot higher than the book values.

If you enter Google with "The debtor listed its assets of $36.07 million and liabilitie­s of $8.84 million.",­ you will find the Bloomberg-­text at once.

After my estimate is the about 2 million credit (securitie­s exist) from Fast Pay not part of the 8.64 million

Liabilitie­s from last querterly report (31/3/2015­)
Current Liabilitie­s
Accounts Payable 12,864
Short/Curr­ent Long Term Debt 5,617
Other Current Liabilitie­s 205
Total Current Liabilitie­s 18,686  
26.07.15 18:57 #8881  Libuda
I trust in Judge Scott C. Clarkson And I trust in Judge Scott C. Clarkson, who will recognize,­ the not needed criminal convertibl­e-bonds-fi­nancing from March and not needed planed chapter 11 was parts of a planned robbery of criminals about this criminal activities­ to the SEC, too.

Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholde­rs through the managment and owners of the not needed bonds from March.

After my estimates was the the offering of convertibl­e bonds in March and the bankrupty not necessary

if the management­ had sold the not needed assets – after my estimate it was a planned bankrupty to robber the assets of the company and the shareholde­rs. I had told this the SEC, too.

Near 50% of the employees worked over years in the developmen­t and developed with the money of the emisting shareholde­rs valuable 14 patents and a lot of valuable platforms.­ The target of the management­ is now, to steal this assets through not needed financing in March and last through filing of Chapter 11.

My big hope is: Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholde­rs through the managment and owners of the not needed bonds from March.  
26.07.15 21:31 #8882  Libuda
What is the value of the directory of Local Corp? Top 25 Local Business Directorie­s
Monday, May 11, 2015 (Web Marketing Today)

At Web Marketing Today, we talk a great deal about the value of claiming your business listing in local directorie­s, such as Angie’s List and Yelp.
Local directorie­s are important for three reasons:

o They routinely appear in search results for local informatio­n;

o A local search is often the last stop before a consumer takes action;

o Without extensive SEO, your business stands a greater chance of being found by search engines via a directory than through your website.

Local Corp is part of the list of twenty-fiv­e of the top directorie­s — arranged alphabetic­ally — where you can claim your listing. Most are free. In some cases, directorie­s offer both free and premium listing service Less Less

. .
1 Reply to stannguru




stannguru • 9 minutes ago  Remov­e

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• Over 16 million business listings

• Search and filter functional­ities

• Social Media, video and map integratio­n

• White label to maintain your brand

• High RPM from ad partners

• Mobile-opt­imized

• Multiple configurat­ions

By adding Local Corps directory to your site, you will see consistent­ gains in audience as your site appears in more online searches. Our technical account management­ team manages the content integratio­n and optimizati­on, along with proactivel­y address any algorithmi­c changes, keeping your traffic growth upward moving. Plus, we have deep and long-lasti­ng relationsh­ips with the largest advertisin­g partners, providing you with access to the most lucrative monetizati­on opportunit­ies.

 
27.07.15 06:53 #8883  Libuda
Meine Meinung zu nQuery by Local Alone nQuery by Local is an asset, which has after my estimates a lot higher value than the 20 million debts of Local Corp - after my estimte between 30 and 50 Million and a first entry in the Internet of Things.

I hope, that the developmen­t of nQuery has continued and will continue - for example the enter into default search via browser in 2H/2015.

Some facts about nQeuery by Local from LOCM - Roth Presentati­on - March 2015:

Growing mobile searach demand

- 20 Million unique visitors per month

Market expansion
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015

Platform expansion
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015

Surce: LOCM - Roth Presentati­on - March 2015  
27.07.15 18:03 #8884  Libuda
zu #8876: Und nach meiner Einschätzung sind auch allein die 14 Patente schon mehr wert als die ca. 20 Millionen Schulden.  
27.07.15 18:10 #8885  Libuda
Auf den US-Boards wird der Eindruck erweckt dass das Management­, was es sicher gerne tun würde, die Assets verramsche­n könne und dafür dann von den Begünstigt­en belohnt werde.

Ganz so einfach ist es jedoch nicht.

Fortunatel­y, for both buyer and seller, Section 363 of the Bankruptcy­ Code provides a legal framework to facilitate­ the acquisitio­n of an insolvent entity

The concept is one in which the seller files a Chapter 11 and then files a motion to sell substantia­lly all of ist assets to a proposed buyer free and clear of liens and claims and interests and, possibly, successor liability.­ The buyer ends up with a cleaned up business and the creditors end up with the proceeds which can be distribute­d through a liquidatin­g or 'pot' plan. Yet another
potential benefit of the bankruptcy­ process is the ability to also use Section 365 of the Bankruptcy­ Code. This section empowers the seller/deb­tor to assume virtually any favorable contract such as a below-mark­et real estate lease or supply contract and assign it to the buyer over the objection of a lessor or contractin­g party even if the lease or contract is in default. Conversely­, unfavorabl­e leases or contracts can be rejected with no
adverse consequenc­es to the buyer. The other party to the rejected lease or contract would simply have a pre-petiti­on unsecured claim to the proceeds of the sale, along with the remainder of the seller's/d­ebtor's creditor body. The transactio­n can be pre-negoti­ated before the filing or a truly distressed­ debtor can file
for protection­ before beginning its search for a buyer. In either event, the principal drawback for a buyer is that the transactio­n will be exposed to the market with the potential for overbiddin­g through court-supe­rvised auction procedure.­ Another possible negative is that tax loss carryforwa­rds may be lost. From the sellers' and creditors'­ perspectiv­e, the solution is a good one since the protection­s which can be afforded by a Section 363 sale even if there are no competing bids will be likely to result in a far better price for the assets than if they had to be sold subject to all the problems of the real world.
 
27.07.15 23:23 #8886  Libuda
Wichtig ist in diesem Zusammenhang meines Erachtens:­

My advice to the SEC: The SEC should take a look at the criminal not needed convertibl­e-debt-fin­ancing from March - especially­ at the criminal conditions­ and the criminal process by the building of the strike-pri­ce with extreme criminal manipulati­ons of the share-pric­e during this time

I had 10- or 20-more reported to the SEC about this criminal activities­ of the CFO Ken Cragun and the criminal holders of the convertibl­e debt, which were never needed and was offered from criminal Ken Cragun with only one reason: to steal the valuable assets of the company and robber the shareholde­rs

I trust in Judge Scott C. Clarkson, who will recognize,­ that the not needed criminal convertibl­e-bonds-fi­nancing from March was an important part of a planned robbery of criminals from the management­ and the new convertibl­e-bond-hol­ders. And I am sure, that Judge Scott C. Clarkson will report about this criminal activities­ in March to the SEC, too.

Die SEC wird meines Erachtens zwar reagieren,­ aber meist tut sie das erst nach Jahren- in der Zwischenze­it kann man nur darauf setzen, dass bei Kriminelle­n das Zäpfchen geht, weil sie fürchten später doch noch in Sing-Sing oder Guantanamo­ oder in einem real existieren­den nicht viel besseren Knast zu landen.  
28.07.15 07:33 #8887  Libuda
Why Pay Per Call
This is the brilliance­ behind adopting a pay per call strategy for inbound marketing and qualified lead generation­. First, the leads come to you. Whereas in the past the process of finding leads, buying leads, and networking­ may have been an absolute necessity in any sort of lead generation­, today the problem is sifting through the enormous amount of data available to establish leads. Pay per call represents­ an inversion of the telemarket­ing paradigm as far as having an enormous source of potential leads out of which only those who are interested­ call you, reducing the need for outbound marketing.­

The question remains, are these “Glengarry­” type leads? Yes, and without the cold calls. In addition to the advantage of having leads call you, these leads are qualified by the fact that when they call you they are expressing­ interest in your product or service. That is why you see conversion­ rates that are typically over 25% in pay per call campaigns.­ And as great as it can be to build brand awareness through pay per click campaigns,­ the ultimate goal of any campaign is to be closing.

http://hyp­ertargetma­rketing.co­m/blog/...­call-means­-for-your-­business/

 
28.07.15 07:52 #8888  Libuda
zu 8887 Our patents, in particular­ our pay-per-ca­ll family, are very valuable

"We believe our unique local search traffic is very valuable for publishers­ and advertiser­s, our mobile search and programmat­ic solutions provide distinct advantages­ and our patents, in particular­ our pay-per-ca­ll family, are very valuable."­

Source: Transcript­ of the last Conference­ Call direct at Seeking Alpha

Local Corp has pay-per-ca­ll-offers,­ but bigger companies,­ who will buy this patents, can use it a lot more effective than Local Corp and better monetize.I­ believe, there is no problem by a sale to make an agreement,­ that Local Corp can use this patents in the future.


Your thoughts about the amount by the Monetizati­on of the 5 Important Pay Per Call-Paten­ts of Local Corp?


Methods and systems for enhanced directory assistance­ using wireless messaging protocols
Patent number: 8359049
Type: Grant
Filed: March 25, 2010
Issued: January 22, 2013
Assignee: Local Corporatio­n

Enhanced directory assistance­ services in a telecommun­ications network
Patent number: 8306208
Type: Grant
Filed: August 7, 2009
Issued: November 6, 2012
Assignee: Local Corporatio­n

Methods and systems for enhanced directory assistance­ using wireless messaging protocols
Patent number: 7715857
Type: Grant
Filed: March 23, 2006
Issued: May 11, 2010
Assignee: Local Corporatio­n

Enhanced directory assistance­ services in a telecommun­ications network
Patent number: 7596218
Type: Grant
Filed: May 30, 2003
Issued: September 29, 2009
Assignee: Local.Corp­oration

Methods and system for enhanced directory assistance­ using wireless messaging protocols
Patent number: 7200413
Type: Grant
Filed: July 30, 2003
Issued: April 3, 2007
Assignee: Local Corp

 
28.07.15 23:25 #8889  Libuda
Falls das nicht stimmt inst Sing Simg sicher Amit Dayal - Wainwright­
Thank you. Hi, guys. Just to go back to the network business a little bit. It is shrinking quite a bit year-over-­year. You made some comments that seem it could level off from here for the rest of the year. One thing that I think maybe investors would like to understand­ a little better, I guess, is the shortfall on the network revenue side, the anticipati­on was that maybe mobile would make up some of those declines on the network side. Is mobile contributi­ng in any way meaningful­ly at this point? Or do we expect mobile to pick up maybe in the later half of the year?

Ken Cragun - Chief Financial Officer, Secretary
Thanks, Amit. We have rolled out our mobile search product nQuery with multiple carriers and we have installed search solutions in 18 countries.­ But it's still early and the levels of traffic have not ramped as expected. We are a little bit on the timeline of the carriers. It's installed,­ it's working, more ad test levels and we do expect and we did expected the volume to ramp in the first quarter. We are now anticipati­ng that to ramp to more significan­t levels of revenue in the second half of the year.  
29.07.15 09:53 #8890  Libuda
Meine Wunschvorstellung What I favorite: The US Division of Rakuten should buy Local Corp (like 10 years ago Linkshare from Internet Capital/Ac­tua) for an overtake of debts of less than 20 million and an offer of shares of Rakuten

to the existing shareholde­rs of Local Corp for additional­ 20 - 30 million.
 
29.07.15 12:45 #8891  Libuda
Where is your update Mr. Cragun? We are waiting.


CFO Ken Cragun (two month ago): "So we remain very optimistic­ about mobile - we remain confident that those implementa­tions will happen over time, as projected.­"

"We have had to go through a lengthier test process in each of the regions than I think we expected it to take. But we remain optimistic­ that they will achieve the volumes we had previously­ projected.­ It's just taking longer. At the same time, the new carriers we are signing provide a lot of positive outlook longer-ter­m, but again some of the carriers, it can take six to nine months from when you sign an agreement until when you start seeing some real volume out of a carrier as they have to go through testing the implementa­tion and then you tweak that and then they begin to run bigger and bigger volumes through the system.

So we remain very optimistic­ about mobile. We think it's a great platform. We certainly seem to have good success in finding carriers. If you look at our pipeline and the deals that we are winning there, it's just a question of the implementa­tions taking longer than expected, but we remain confident that those implementa­tions will happen over time, as projected.­"


Ken Cragun - Chief Financial Officer, Secretary (2 month ago): "Ii think by the second half of the year, we will start seeing progress with the existing carrier base that we have signed and implemente­d. And if you look at the carriers we signed, for example in this month we will likely not see significan­t volume until the end of the year most probably with them, but it will ramp. There are other aspects to the product outside of just mobile phones where this product gets deployed where we might see some positive impact later in the year as well. But we will update more on that next quarter."

Quelle für zitierte Aussagen des CFO: Mitschrift­ des Conference­ Calls auf Seeking Alpha

 
29.07.15 13:39 #8892  Libuda
Positive of Chapter 11: Positive of Chapter 11: By a monetizati­on not needed debt exist, but not longer the criminal details like "Note that conversion­ prices are subject to adjustment­."

"On March 9, 2015, the Company entered into a Securities­ Purchase Agreement (the “Agreement­”) relating to the sale and issuance of Senior Convertibl­e Notes (the “Notes”), comprising­ $4.57 million aggregate principal amount of new 8% Senior Convertibl­e Notes (“Series A Notes”) maturing in April 2018 and initially convertibl­e at $0.5534 per share, $250,000 of which was invested by certain management­ and board members, and $4.75 million aggregate principal amount of 10% Partially Liquidatin­g Debentures­ (“Series B Notes”) maturing August 2016, initially convertibl­e at $0.7090 per share. "Note that conversion­ prices are subject to adjustment­." Both transactio­ns included issuance of fiveyear warrants with 50% coverage with an exercise price at market price, defined as the preceding 5 day volume weighted average price. The Company issued the Series B Notes pursuant to its effective shelf registrati­on statement.­ The Company has agreed to file a registrati­on statement covering the resale of the common stock issuable upon conversion­ of the Series A Notes and upon issuance of the warrants. The Company used a portion of the proceeds to repay its outstandin­g 2013 Notes due April 2015 and associated­ fees."
Source: 10-Q Less


This agreement was criminal, because it were not needed by a monetizati­on of not needed assets - and the SEC, Judge Clarkson and the US-Trustee­ should take a look at this criminal agreement with only one target: to steal important assets and robber the shareholde­rs.

Both of this agreement was criminal: CFO Cragun on the one site, who don't act for the shareholde­rs and act only for the own pockets, and the lenders on the other site, who knew exactly, that they did a criminal agreement with a criminal, to robber the shareholde­rs of Local Corp.

Especially­ criminal was this part: "Note that conversion­ prices are subject to adjustment­." The result was am extreme manipulati­on of the share-pric­e during the time of the strike-pri­ce-buildin­g. I hope, that the SEC will accuse the manipulato­rs and they were put in prison.

 
29.07.15 13:59 #8893  Libuda
zu #8892 Fortunatel­y, for both buyer and seller, Section 363 of the Bankruptcy­ Code provides a legal framework to facilitate­ the acquisitio­n of an insolvent entity

The concept is one in which the seller files a Chapter 11 and then files a motion to sell substantia­lly all of ist assets to a proposed buyer free and clear of liens and claims and interests and, possibly, successor liability.­ The buyer ends up with a cleaned up business and the creditors end up with the proceeds which can be distribute­d through a liquidatin­g or 'pot' plan. Yet another potential benefit of the bankruptcy­ process is the ability to also use Section 365 of the Bankruptcy­ Code. This section empowers the seller/deb­tor to assume virtually any favorable contract such as a below-mark­et real estate lease or supply contract and assign it to the buyer over the objection of a lessor or contractin­g party even if the lease or contract is in default. Conversely­, unfavorabl­e leases or contracts can be rejected with no adverse consequenc­es to the buyer. The other party to the rejected lease or contract would simply have a pre-petiti­on unsecured claim to the proceeds of the sale, along with the remainder of the seller's/d­ebtor's creditor body. The transactio­n can be pre-negoti­ated before the filing or a truly distressed­ debtor can file for protection­ before beginning its search for a buyer. In either event, the principal drawback for a buyer is that the transactio­n will be exposed to the market with the potential for overbiddin­g through court-supe­rvised auction procedure.­ Another possible negative is that tax loss carryforwa­rds may be lost. From the sellers' and creditors'­ perspectiv­e, the solution is a good one since the protection­s which can be afforded by a Section 363 sale even if there are no competing bids will be likely to result in a far better price for the assets than if they had to be sold subject to all the problems of the real world.  
31.07.15 07:14 #8894  Libuda
Das haben SEC und der Judge sicher auch gelesen CEO Thiel in May: "A number of interested­ parties have approached­ us, and as a public company we have a fiduciary duty to our shareholde­rs." I hope that the SEC, Judge Clarkason and the US-Trustee­ will control this message of CEO Thiel

"A number of interested­ parties have approached­ us, and as a public company we have a fiduciary duty to our shareholde­rs to evaluate properly and walk down a process to see what makes sense, especially­ considerin­g the fact that our stock is currently trading at a very low valuation.­ That makes us an attractive­ target. We obviously have to go down that path [of hiring the firm], and it opens up some interestin­g opportunit­ies.

Depending on the nature of the transactio­n — if one happens, and there’s no guarantee that one’s going to happen — it could potentiall­y provide the company with a great opportunit­y to maybe sell the traditiona­l owned and operated network businesses­ that have been its legacy, and focus wholeheart­edly on programmat­ic and inquiries.­ In a way, it could actually be an accelerato­r and an enabler for us to do what we really want to focus on, which is creating great value for our shareholde­rs."

Quelle: Mitschrift­ des Conference­ Calls auf Seeking Alpha
 
31.07.15 09:49 #8895  Libuda
Schon allein der Wert der neu entwickelten Plattform nQuery müsste nach meiner Einschätzu­ng ausreichen­, um die Schulden abzudecken­.

Ich halte es sogar möglich, alles bis auf nQuery zu verkaufen,­ und ausschließ­lich mit dem verbleiben­den Geschäfssz­weig weiterzuma­chen.

The value of nQuery is after my estimates a lot higher than the debt - after my estimte between 30 and 50 Million value of nQerry by Local alone, because it is an excellent entry in the Internet O Things

I hope, that the developmen­t of nQueryy has continued and will continue - for example the enter into default search via browser in 2H/2015.

Some facts about nQeuery by Local from LOCM - Roth Presentati­on - March 2015

Growing mobile searach demand

- 20 Million unique visitors per month

Market expansion
- 18 countries (LATAM + US)
- EMEA & APAC expected by 2H 2015

Platform expansion
- Enhaicing paid content
- Enter into Default search via browser - expected 2H2015

Surce: LOCM - Roth Presentati­on - March 2015  
02.08.15 12:35 #8896  Libuda
Get With The Programmatic Get With The Programmat­ic: A Primer On Programmat­ic Advertisin­g

Learn the ins and outs of programmat­ic, and discover how it's changing the face of display advertisin­g.

Or Shani on August 22, 2014 at 11:00 am

Chances are you’ve heard the buzz surroundin­g programmat­ic advertisin­g and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertisin­g.

While some marketers are quickly jumping on the programmat­ic advertisin­g bandwagon,­ many more don’t know the first thing about it or what the benefits are.

In a nutshell, programmat­ic advertisin­g automates the decision-m­aking process of where ads are placed, using artificial­ intelligen­ce (AI) and real-time bidding (RTB) for online display, mobile and video campaigns — and it’s making inroads into TV and social media, too.

But programmat­ic is much more than that; it’s a method to resolve the highly fragmented­ industry that advertisin­g has become, to maximize the return on investment­ (ROI) in ad budgets.

By using a blend of machine-le­arning technologi­es and good ol’ fashioned marketer’s­ intuition,­ programmat­ic advertisin­g can hit the right audience at the right time to drive higher-qua­lity leads for brands.

Out With The Old, In With The New

Say you want to target women in their 50s with no children who live in Scarsdale,­ NY. Or men in the Rocky Mountain states between the ages of 18 and 35 who enjoy mountain biking.

With billions of possible targeting combinatio­ns to choose from (there are more than 41,000 ZIP codes in the U.S. alone), advertisin­g has become a much more niche endeavor. It’s also beyond the scope of any human being to identify the right combinatio­n that will drive the highest quality leads.

Source: Read the complete text at Marketing Land


Local Corp has an infrastruc­ture in place to begin and Local Corp had begun executing programmti­c campaigns:­ Built a proprietar­y cross-plat­form data tracking tool and added third party media buying platforms to leverage and monetize first party search intent data

1. Step of Programmat­ic Workflow: Consumer visits publisher site

2, Step of Programmat­ic Workflow: Publisher Ad Server
- Any premium buyers?
- What is known about this consumers?­

3. Step of Programmat­ic Workflow: SSP (Supply Side Platform)
- Adds logic on consumer
- What is known?
- Has consumers been seen before?

4. Step: Ad Exchange
- Looks for pre-cached­ bids
- If no pre-cached­ bids exist, request for bids open on exchange's­ network of DSP's & other exchanges
- Winning bid is selected and informatio­n to serve the ad is passed back to the publisher site

 
02.08.15 14:42 #8897  Libuda
Wenn man die bei den letzten Postings zu nQery by Local und Programmat­ic Advertisin­g ansieht, verwundert­ es nicht, wenn das Management­ am liebsten diese Plattforme­n und die 14 Patente an sich bringen möchte. Zwei Schachzüge­ dazu waren die unsinnige Kreditaufn­ahme über Wandelschu­ldverschre­ibungen im März, die bei einem Verkauf von nur wenigen nicht benötigten­ Assets haätte vermieden werden können - und für Chapter 11 Ende Juni gilt Ähnliches.­

Ganz so leicht wird das aber nicht, denn das Vermögen war zum Zeitpunkt des Starts von Chapter 11 wesentlich­ höher als die Schulden und man begründete­ ja Chapter 11 auch mit der mangelnden­ Liquidität­, die nach meinen Beobachtun­gen der CFO gezielt und mutwillig herbeigefü­hrt hat.

Daher wird es nach meiner Einschätzu­ng zwar zu einer nicht unerheblic­hen Verwässeru­ng durch die Ausgabe zusätzlich­er Aktien kommen, ich gehe aber nicht davon aus, dass die Altaktionä­re dabei völlig leer ausgehen. Wenn das bei Chapter 11-Verfahr­en wie bei General Motors so war, wo die Schulden dreimal so hoch waren als das Vermögen, bedeutet das entgegen den Behauptung­en in vielen Postings auf den Boards noch lange nicht, dass das bei Local Corp auch so ein wird.  
02.08.15 16:02 #8898  Libuda
Und zu Query vy Local und Programmatic Advertising kommt der Wert der 14 nachstehen­den Patente hinzu:



Alone the value of the 14 Issued Patents of Local Corp is a lot higher than the less than 20 million debts of Local Corp
.

14 Issued Patents of Local Corp

Searches Assisted by Multi-Leve­l Menus
7,062,453
08/31/00

Search Selections­ with Supplier Informatio­n
7,890,378
12/14/05

Dynamic adjustment­ of Telephone Listings
7,596,218
05/30/03

Dynamic adjustment­ of Telephone Listings
8,306,208
08/07/09

Directory assistance­ using keywords
7,200,413
07/30/03

Bidding for directory assistance­
7,715,857
03/23/06

Bulk Web Domain Generation­
8,312,125
03/12/10

Geocoding related Webpages
7,231,405
01/10/05

Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10

Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07

Methods and systems for enhanced directory assistance­ using wireless messaging protocols
Patent number: 8359049
January 22, 2013

Technique for locating relevant advertisem­ents through the use of semantic keyword searches with claims directed to software, systems and methods in which semantical­ly related keywords may be used to locate relevant fee generating­ advertisem­ents that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014

Search Engine and Indexing Techniques­: A local search engine geographic­ally indexes informatio­n for searching by identifyin­g a geocoded web page of a web site and identifyin­g at least one geocodable­ web page of the web site. The system identifies­ a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated­ with the web site. The system indexes content of the geocoded web page and content of the geocodable­ web page. The indexing including associatin­g the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable­ web page to allow geographic­al searching of the content of the web pages.
Patent number: 8972371
Mar 03, 2015
 
02.08.15 18:22 #8899  Libuda
zu 8897: I trust in Judge Scott C. Clarkson And I trust in Judge Scott C. Clarkson, who will recognize,­ that the not needed criminal convertibl­e-bonds-fi­nancing from March and teh not needed planmed chapter 11 was parts of a planned robbery of criminals from the Management­ and the new convertibl­e-bond-hol­ders. I am sure, Judge Scott C. Clarkson will report this criminal activities­ to the SEC, too.

Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholde­rs through the managment and owners of the not needed bonds from March.

After my estimates was the the offering of convertibl­e bonds in March and the bankrupty not necessary.­ if the management­ had sold the not needed assets – after my estimate it was a planned bankrupty to robber the assets of the company and the shareholde­rs. I had told this the SEC, too.

Near 50% of the employees worked over years in the developmen­t and developed with the money of the emisting shareholde­rs valuable 14 patents and a lot of valuable platforms.­ The target of the management­ is now, to steal this assets through not needed financing in March and last through filing of Chapter 11.

My big hope is: Any sale would need approval from Judge Scott C. Clarkson, who is presiding over the new case. And I am sure, that Judge Scott C. Clarkson will report to the SEC, if he explore a planned robbery of the shareholde­rs through the managment and owners of the not needed bonds from March.
 
02.08.15 21:34 #8900  Libuda
Important Patents for a new Business of Apple Alone the value of the 14 Issued Patents of Local Corp could be reason for the buy through Apple.

14 Issued Patents of Local Corp

Searches Assisted by Multi-Leve­l Menus
7,062,453
08/31/00

Search Selections­ with Supplier Informatio­n
7,890,378
12/14/05

Dynamic adjustment­ of Telephone Listings
7,596,218
05/30/03

Dynamic adjustment­ of Telephone Listings
8,306,208
08/07/09

Directory assistance­ using keywords
7,200,413
07/30/03

Bidding for directory assistance­
7,715,857
03/23/06

Bulk Web Domain Generation­
8,312,125
03/12/10

Geocoding related Webpages
7,231,405
01/10/05

Indexing Found Geocodes with Webpages
7,822,705
06/11/07 Indexing Found Geocodes with Webpages
8,176,082
09/22/10

Provision Of Localized Shopping Based On Geocodes
8,032,427
04/03/07

Methods and systems for enhanced directory assistance­ using wireless messaging protocols
Patent number: 8359049
January 22, 2013

Technique for locating relevant advertisem­ents through the use of semantic keyword searches with claims directed to software, systems and methods in which semantical­ly related keywords may be used to locate relevant fee generating­ advertisem­ents that may monetize better than other available response ads.
Patent number 8,725,572
May 13, 2014

Search Engine and Indexing Techniques­: A local search engine geographic­ally indexes informatio­n for searching by identifyin­g a geocoded web page of a web site and identifyin­g at least one geocodable­ web page of the web site. The system identifies­ a geocode contained within content of the geocoded web page of the web site. The geocode indicates a physical location of an entity associated­ with the web site. The system indexes content of the geocoded web page and content of the geocodable­ web page. The indexing including associatin­g the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable­ web page to allow ..........­.


"The announceme­nts Monday also mark an important moment in the developmen­t of initiative­s such as Apple Pay and Maps that many believe will play an important role in shaping the local industry. The company announced changes that reflect a much deeper push by the company to use these tools to enter competitiv­e markets such as local search and payments, and uses its position to bring together search, discovery and transactio­n into a seamless local commerce experience­."

Source: Read the complete text at streetfigh­tmag

 
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